Ninety percent of marketing companies use content marketing as part of their strategy. However, this does not mean that all the content that they create is convincing and valuable.
There are some good habits that you can form to be a truly successful content creator.
Habits of successful content creators
1) Read daily news of the industry
To create great content that really resonates with your target audience, you need to know what’s going on in your industry. The best creators of content scour the Internet (not just read but scour) in search of news and trends. This helps them understand the historical context and how it shapes the mentality of their target audience at the present time.
2) Write regularly
Successful content authors understand the importance of constant training of writing muscles. Of course, they may not always have the inspiration, but they know that it can appear in the process of work.
To get used to writing, you need to do this every day or every other day. It can be just a fleeting sketch of thoughts and ideas.
3) Check the content
Today anyone on the Internet can take someone else’s content and retweet it, share it on Facebook, etc. But successful content creators know that this is not enough. “You also need to position yourself as an expert,” says Guy Kawasaki, author of the best-selling New York Times.
Take the habit of curating content when you can add something of value. Give your readers additional information or opinion. Your audience will appreciate it. Or, at least, it will provoke debate.
4) Communicate on the network at every opportunity
Successful authors understand that they still need a lot to learn, and are open to new ways of thinking. This is facilitated by network communication. People listen to the ideas of others and take them into consideration along with their own.
Use all the countless possibilities of network communication. No wonder they are called social networks! Spend time on Twitter, Facebook, LinkedIn, find out who is the ideological leader in the industry, and follow it.
If you are not an extrovert, you might not like the idea of network communication. Start small – with colleagues. You already have something in common, so starting a conversation should not be a problem.
5) Critically think
Good content creators are curious by their nature. It is the ability to penetrate the essence that helps create wonderful content. “You have to be inquisitive to identify problems that are worth solving, and then come up with new solutions,” says Lorraine Tuhill, head of marketing for Google.
There is a lot of pressure on content marketers. 18% of them confirmed that the development of quality content was their top priority this year. If you treat these 18%, know that your success begins with habits.